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Online Marketing Myths You Wished Someone Had Told You About Years Ago!

BY Rebecca | 23 January, 2015 | no comments

There’s no denying that the Web offers plenty of marketing opportunities for businesses organisations. Thanks to the Internet, we can now target people through a variety of online methods.

To get real results from marketing efforts, one usually hires third parties to take care of certain things. But have you ever noticed that there doesn’t seem to be a guide or Bible of sorts that tells you the difference between fact and fallacy?

Often you will have to spend money chasing campaigns that offer little reward. To help you focus your cash on useful marketing techniques, I’ve compiled a list of marketing myths that you need to know about. Don’t worry; you can thank me later!

Myth: Doing any online marketing is better than none at all

Websites don’t sell themselves. That’s why we need to do any kind of marketing to spread the word, right? That’s the assumption a lot of people believe as fact. The truth is bad marketing techniques can be worse than doing nothing at all!

It’s important that you plan a marketing campaign that works for your organisation. Research proven methods that have worked well for others in the past, and avoid pointless ones like the plague.


popculturegeek / Flickr

Myth: There’s no difference between online marketing and advertising

The reality is marketing, and advertising are two different concepts. Marketing refers to the practice of using advertising to promote something. Advertising is about buying time or space to communicate a message.

Because the two concepts work together, they are seldom done separately. If you want your marketing campaign to work, you need both elements to succeed. Just ask the folks at Todays Growth Consultant. People like them wouldn’t be in business if they didn’t accept that fact!

Myth: You can do your organisation’s marketing yourself

I know that some people cannot afford to spend four or five-figure sums on a high-impact marketing campaign. But if you’re trying to make a name for yourself, you’ll need to invest in your brand.

I’ve seen many companies that plateau after a while because they spend no money to market themselves. Firms like that don’t survive for long. If your expertise isn’t in marketing, you need to hire someone who is an expert.

Myth: You don’t need to involve salespeople in your marketing efforts

Wrong! Input from your sales department is vital to ensuring a smooth-running marketing strategy. It’s the job of your sales team to close any deals sourced through your marketing campaigns.

For instance, let’s say part of your strategy involves giving away a free product. Your sales staff need to know this fact. Otherwise, you will end up with a lot of disgruntled customers!

Myth: Good online marketing campaigns are based on rules

Rules? What rules? Each marketing campaign you run will be different. You can’t apply the “rules” from a past campaign and expect your new one to have the same success. Good online marketing strategies are ones that are flexible and can evolve with the business.



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