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6 Awesome Ways To Improve Your eCommerce Business Today

BY Rebecca | 15 January, 2015 | no comments

If you have an eCommerce business, you will always look for ways in which you can improve it. That means that you need to research the market on a regular basis and change your game to suit new clients. Buying things online is popular with everybody as it is a natural alternative to shopping. Internet shopping is now one of the largest markets in the world. If you want to compete in this lucrative sector, you need to offer a high standard of service. Here are six awesome ways you can start to improve your business today.

  1. Redesign your eCommerce site

Looks are everything when it comes to sales. If you owned a store, you wouldn’t let it look old fashioned. A website should be no different to a store. You need your site to look inviting and attractive. Only then will people want to buy things from you. This year, you should redesign your web page. Make it look fresh and modern. Ensure that the navigation system is simple and include a search bar. These simple changes will make an enormous difference to your sales.


Image via Flickr

  1. Ensure your staff have the best training

Just because the majority of your business is online, that doesn’t mean that you should ignore the needs of your staff. You need to ensure that your employees have the best training available to them. Your employees have to deal with the needs of your customers. When you get them high-quality training, you can ensure that they get just what they need. Make sure that they understand usability and in-depth areas of eCommerce. For information on courses that might suit your staff, click here. Investing money in your staff is a surefire way to make money for your company.

  1. Give people unexpected extras

The modern day consumer is a hard person to impress. Many businesses now offer customers extra things, such as rewards or discounts. You need to ensure that your company can compete. When someone buys something from your site, you should give them a little gift. That way, you can guarantee that people remember you. More importantly, you can make sure that people tell their friends about you. That means that you will have loads of new customers in no time at all.

  1. Focus on your best-sellers

Many advice blogs will tell you to diversify your products all the time. Instead, you need to find a niche. If you have particular products that sell well, you need to focus all your attention on them. Seek to improve your best-sellers. If you can get a name for selling the best version of a particular product, you can ensure that people only use your company.

  1. Go the extra mile

When you are dealing with customers, you need to go the extra mile. What does that mean? Well, it means that you need to give people more than they expect from you. For example, if a customer has a problem, you should do everything in your power to solve it. If it costs you money to do so, don’t worry about it. Customers are your most valuable entity. If you keep them happy, you will never be short of profits.

  1. Cut your shipping costs in half

When people are shopping online, there is one thing that always puts them off. If someone gets to the checkout page of your site to find that you charge them loads of cash for delivery, they will get angry. Rather than adding your shipping fees on at the end of the transaction, include them in the pricing of your products. That way, people won’t get a nasty surprise, and they will still buy your things.



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