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Brilliant Ideas To Boost Your Customer Base

BY Rebecca | 5 August, 2015 | no comments

There will come a point in every business’s lifespan when it needs to have a bigger customer base. Without addressing that growth area, there is every chance your company will stagnate and level out. In a worst-case scenario, it could even fail completely. So, if your business has reached a stage where you need to get new clients, read on. We’re going to talk you through some viable ways to boost your audience and get more customers.

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Howard Lake

Be more active online

OK, so you have a website set up, and your SEO is looking OK. What else can you do? Well, by being more active online, you will become a lot more visible – to people and the search engines. Adding more valuable content to your website is a great start, and will signal to the likes of Google that you are still relevant. And by being more proactive on social media, you will draw in more eyes and start to build authority for yourself. People like authority – especially when it comes to buying products and services. And, if you are willing to put a face to your name, then you will become more trustworthy.

Use emails better

Get a better grip on your email campaigns and you will see your audience start to grow. If you have something interesting to say every month, why not start up a newsletter? All people have to do is give you their email address. In return, they get something useful back, free of charge. And, when it comes to them wanting to buy something that you sell, they will be more likely to have you in mind.

Sharpen your analysis

Analytics can help you understand what is and isn’t working on your website. However, to understand your customers – and the effect your product has on them – you need to begin to ask them questions. Whether you do that in the form of a survey or just posting questions on social media is up to you. The point is, it will give you a better idea of what you need to do to get more customers.

Get out more

Online businesses are very guilty of ignoring the outside world. But to grow your customer base, you might just have to. Get stocked up with branded merchandise, lanyards, and business cards, and set up a stall somewhere. It could be at a trade show, or a business evening in your community, for example. As long as you start to get your name out into your local community, you should begin to see some results and growth in your client levels.

Give better customer service

When you provide great customer service, people tend to remember. And, quite possibly, they will pass on their experiences to friends, colleagues and acquaintances. Despite the plethora of online marketing tools available, good old word of mouth is still a winner. And the only way to enjoy the fruits of it, is by proving yourself as exceptional in everything you do.

We hope this has helped – let us know how you get on!

 

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