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Double The Strength Of Your Startup. Find The Perfect Business Partner

BY Rebecca | 20 January, 2015 | no comments

There’s a common theme among successful startups and businesses. It’s not just money, ideas and resources. No, it’s that they are run by two people. Some of the biggest and best companies have co-founders at the helm. There is nothing more powerful than a double team. When two people balance out each other’s weaknesses, it makes for an impressive force. If you’re getting your business off the ground, perhaps you could benefit from a business partner.

The two driving forces behind business are creativity and logic. The creativity is essential for coming up with unique ideas and concepts. It helps drive forward new marketing ideas and helps your business stand out from the crowd. The second driving force is logic. That keeps the business on track. It puts the creative ideas into a structure and manageable business plan. It keeps things on budget and on time. These two concepts rarely combine in one person. Instead bring two people with each of these together and you have a formidable force.


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Look at your weaknesses

Don’t be scared to critique yourself. Where do your weaknesses lie? Are you the creative mind or the logical mind? Of course, it’s not always as clear cut as that. But, assessing your own weaknesses helps you look for the right business partner. Your weaknesses form the criteria for your search. If you have the creative mind and tons of ideas, look for someone with a good business head. Look for the person who can bring structure and direction to your ideas.

Look for optimism, drive and passion

You’ve already got a few criteria based on your weaknesses. However, there are three more essential skills you need: optimism, drive and passion. Your business partner needs to share your goals and dreams. They need to treat ideas with optimism. They need to think like you. Their passion must match yours in every way. With that in place, it will increase your motivation tenfold. You will drive each other harder and give each other inspiration when things go wrong. They will help keep you on the right path.

Where to look?

So far, all of this is easier said than done. The hard part is actually finding your partner. Where do you even begin? Well, your first step is to look at your immediate circle. Do any of your friends or family have the criteria and skills you need? If you’ve got a hobby, look to your friends there for inspiration. Are there any colleagues that could help you? Failing that, start networking in the field of your idea. You’ll soon discover people with a similar passion. Reach out to them.

What next?

The first thing is to set up a business agreement. Use a law firm like Cruz solicitors to draw up a contract between the two of you. This may seem far too formal, but you just can’t predict the future. Any sensible partner will understand the importance of this. After that, you’re all set!

Now you’re ready to take on the world, armed with the formidable power of your business partner.



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