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Essential Branding Tips You Can’t Afford To Ignore

BY Rebecca | 23 September, 2015 | no comments

Anyone who plans to launch a company during the next few months will have to think about branding. You need to create a business that people recognise and remember for years to come. The best way of doing that involves a consistent use of the same basic elements. You need to make sure all your promotional items contain your standard branding themes, and the same goes for your website. Don’t stress too much if the idea of branding is entirely new to you. We’ll make things as simple as possible in this post to avoid any confusion. The process you need to follow is not complicated. It just requires you to exert a certain level of creativity.

  • Decide on your standard colour schemes

Before you do anything else, you need to select a colour scheme for all your branded items. Make sure you use shades that accurately represent the image you want to put across. New companies aimed at young people should consider bright and vibrant tones. Those running professional firms aimed at business owners should stick with something more traditional. At the end of the day, there is a lot of information online that explains different colours and what they represent.

  • Create a simple and memorable logo

Lots of business owners make basic errors when designing their logo. First of all, most of them seem to think it has to include a business name. That is not the case. Some of the best logos in the world are simple and without text. You can always pay a professional designer to handle the job on your behalf. In fact, you will get better results using that method. Just make sure they understand the nature of your company. Also, ensure you ask them to create suitable graphics for your social media pages. You will need to provide them with information about your colour schemes at the very least.

  • Buy branded materials

Branded materials are the perfect way to promote your company. You can get business cards for next to nothing these days, and lots of other items too. Posters and flyers tend to work well when you plan to meet with potential clients and customers in person. However, you could also get some branded stationery for your office. It looks good if you’re using pens and pencils that display your company logo. Other business owners will know you understand the concept of branding. That will make your business more appealing.

  • Replicate good ideas

You don’t need to come up with something original to get the best branding solutions. There is nothing wrong with replicating ideas used by other companies. That is the case, so long as you don’t copy them outright. Just take a look at some of the most profitable brands in the world. Can you work out why their logo is so memorable? Do you think their use of colour has something to do with their success? Identifying good concepts like that will help you to create a better strategy.

That’s all we have time for this afternoon. We hope you have learned a lot today, and that your branding process will go off without a hitch. Don’t worry about making changes at a later date so long as you get the basics right. You can always alter certain elements if you come up with better ideas in the future. You need to do that to stay fresh and innovative.


Troy Thompson


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