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Four Priorities For Small Businesses In The Digital Age

BY Rebecca | 11 February, 2015 | no comments

As an increasing number of businesses set up camp online, the priorities of the business world have begun to shift. These days enterprises are more concerned with blogs than business cards and allocate more resources to website design than window displays. Has your company got its priorities right? Here is some advice on how your business can stand out in the digital age.


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Priority number 1: Create a digital strategy

Instead of dipping your toes in here or there, it’s a good idea to take a well-structured approach to the digital presence of your business. It can be daunting to start your business’s digital strategy, but there is a lot of useful guidance and advice available online that will help you get started. The main questions that should frame your plan are: what do you want to achieve? How will you do this (tools to use etc.)? How will you measure your success or failure?

Priority number 2: Design and maintain an amazing website

Every business emerging and existing in the digital age should have a website. Your online presence should be in keeping with the purpose and style of your company, but it also should be eye-catching and memorable to viewers. A useful exercise is to look at the best websites of your main competitors and aim to make your site even better. After that, look some of the best sites in the world and take inspiration from their design and functionality. Your website should also be super user-friendly so use quality software and designers. When your website is up and running, it should be kept very active and up to date. Engaging and exciting content should be added to your site in the form of articles, images, videos, and infographics.

Priority number 3: Exploit other methods of online marketing

Social media is one of the main pillars of online marketing. It gives the opportunity to show the world the personality behind your business. It is a conversational and informal way of working with other companies, clients and customers, both existing and potential. Social media can offer your business many opportunities, so make sure you know how to use it to its full potential. As well as social media, explore other online marketing tools that are suitable for your business. In the digital age, these strategies change in terms of effectiveness very quickly, so make sure you are on the ball.

Priority number 4: Provide professional deliveries to customers

With an increasing number of consumers choosing to shop online comes a new priority for businesses; swift, successful deliveries of goods. There are many things you can do to reach this standard and stand out as a creditable enterprise. For example, use reputable courier services and invest in modern applications like GPS vehicle tracking. You should also create effective policies and procedures for deliveries. If possible, also try to include attractive delivery services to your consumers. These could be next-day, international and discounted deliveries (if you order over a certain amount, for example).



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