Skip to content

How Can My Business Serve An International Audience?

BY Rebecca | 18 September, 2015 | no comments


In the modern business world, competition for customers is fierce. Dealing solely with a localised audience might not be enough to let your company thrive. Thanks to modern progressions, there’s never been a better time to expand your ventures to a far larger demographic.

Achieving a global customer base won’t be easy, but it could be the key to unlocking the next stage in your company’s development. Your localised audience might remain your bread and butter, but the worldwide market is far too lucrative to dismiss.

Here’s how you can grab your share of the growing market.



Online Marketing

Irrespective of what business you run, you’ll never generate any sales if people don’t know you exist. The best way for any SME to target the worldwide audience is to take their venture online.

Online marketing is often cheaper than traditional methods, which is another huge bonus. More crucially, it allows you to reach audiences that would have been unobtainable in previous generations.

Millions of people use social media platforms like Twitter on a daily basis. This presents a fantastic opportunity for your business to spread its message and recruit fans from all over the world. The key here is to create engaging content that will resonate with your audience.

Get this side of marketing right, and you’ll have interest from all over the world.

Local Presence

While your business is trying to hit a global audience, your customers want to feel like they are dealing with a local company. If nothing else, it gives them an extra sense of security as it will make it easier for them to rectify any issues that may arise. Therefore, a localised presence is key.

You don’t have to be situated in an area to boat this presence, though. Obtaining international phone numbers will provide a point of customer care for overseas clients. Meanwhile, you can register mailboxes in different countries for a small fee. This will give you an address in those territories without the need for setting up business premises.

Meanwhile, a localised SEO strategy can help fire your ranking on websites like Google. Doing this will not only gain more traffic, but it also adds an extra peace of mind for the customer. After all, business is all about perceptions.

Get Help

By now, you would have heard about outsourcing. It’s a wonderful concept that can reduce costs while improving productivity. Thanks to the internet, you can use these philosophies to improve your international operations too.

You could hire people to physically take care of manufacturing or production in those territories. It’s a pretty similar concept to franchising. Alternatively, they could simply be hired to take care of admin tasks or help with marketing and customer care. After all, they have the cultural references to know which customer treats will bring the best results.

This is a fantastic way to expand the business, and could earn you a lot of extra money without doing too much extra work. That has to sound appealing to every business owner around.


There are no comments on this entry.

Add a Comment