Top Tactics For Using Facebook to Promote Your Business
Marketing today has moved almost entirely to an online format. While newspapers, billboards and other methods of advertising and marketing still exist out in the world and are still beneficial to an individual or business to capitalize on, the internet is the number one place where efforts to promote yourself and your company should be placed.
It’s said that the average consumer will spend more than eight hours a day taking in media in one outlet or another. If you really think about it, this is pretty valid. Think about the time you spend on your phone, think about how often the television is on, think about how often you resort to Netflix and chill…if you listen to the radio or spotify while driving, you’re consuming media. You’re also doing so when you read a magazine or a newspaper. It’s everywhere that you turn.
If you are personally on a media outlet for the majority of your waking day, why would it make any sense to not capitalize on that in your business efforts? Though there are countless ways to promote your business online, let’s focus on the top tactics for using Facebook, in particular, to promote your business:
Make A Business Page
Step number one of using Facebook to promote is that you have to create a page. If you don’t know how to do this, follow these simple guidelines. Once you’ve created your page you can then go on to doing the real work that is going to bring your company recognition and an increase in sales.
Sponsor Your Posts
Facebook is a very smart company. They know that their site is used by every other company in the world to promote themselves, so they themselves being a business are going to monetize on the opportunity.
If you have a page and you post something, Facebook might hide your post from your followers. It’s not exactly fair, but they write the game, so you play by their rules. To get the most of your page on Facebook, you’ll have to put a little bit of money into sponsoring your posts. A little bit goes a long way, so don’t freak out, just budget it in.
Make Ties With Bigger Companies
No matter what realm of business you’re in, networking is how you get anywhere. You might be a law firm based out of New York City, but if you have a couple high profile clients who make the front page on Rolling Stone, your tie to that company through an article circulating on Facebook will bring more hits to your business than you could ever make happen organically.
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