Land That Marketing Job With This Helpful Cheat Sheet
Marketing jobs are lucrative and highly sought after by all kinds of professionals, both young and old. Marketing is essential for businesses to get their name out there and bring in customers, so it’s a thriving industry that’s only set to get bigger. If you’d love to land a dream marketing job, you can use this helpful cheat sheet to push you in the right direction!
Take Time Over Your Cover Letter
If you haven’t got all that much to put on your CV, you definitely need to concentrate on producing a good cover letter. You should find out about the company and mention things in your cover letter, for example when they were mentioned in the newspaper last week or the latest product launch. This will set your cover letter apart from the rest and get you noticed.
Use LinkedIn to Market Yourself and Network
LinkedIn is like Facebook for professionals. This is a great platform to network with marketing companies and individuals who may be able to help you get your foot in the door. It’s a great way to market yourself and your abilities! You can even get past employers to endorse you, which will be confirmation of your incredible skills.
Consider Other Social Platforms
Other social platforms can be helpful with job hunting too; like Twitter and Facebook. Make sure that if you plan on using these platforms, you use them in a professional way and remember that potential employers could be checking up on you. Before inviting a candidate for an interview, many people admit to checking their social media accounts to see what they think of them.
Research the Company
Researching the company is essential for many reasons. As mentioned before, you are able to mention them in your cover letter. You can also talk about them in your interview; why you’d love to work for them, what you like about their company, etc. You can even go as far as to research the interviewer on LinkedIn. Try to find some common ground with them that could get you in their good books; such as the place you come from, or the sports team you support. Just don’t get too familiar…you don’t want to look like a crazed stalker and put them off.
Send a Thank You Note
You should never underestimate the power of sending a thank you note, especially a hand written one. You can email them a thank you first, and then send the handwritten one so that they receive it in a few days – you’ll stay fresh in their mind this way. Consider mentioning parts of the interview that you enjoyed, to show that you paid attention and that you fit in nicely in the environment. Manners don’t cost a thing, so use them to say thank you!
Do Your Studies
You don’t necessarily need a degree or a course in marketing to get a job, but one would certainly be beneficial. Westlondoncollege business school focuses a lot on marketing and other areas of business. The more knowledge you have of the industry, the more chance you have of securing that job! Some marketing companies will prefer you fresh out of school with no experience, as they can train you up any way you like. With no previous jobs, you won’t act as if you already know everything there is to know. You need to be willing to learn how a company does things, and forget what you thought you knew before.
Practice Your Interview Answers
Once you get an interview, you’ll need to be prepared for some of the questions you might be asked and how you’ll answer them. Here are some of the questions you might be asked:
- What kind of marketing campaigns have you been a part of in the past?
- Do you have a blog or a website? How much traffic do you receive?
- What are you favourite blogs?
- How many followers do you have?
- Can you work within a budget?
- What will you bring to the company?
- What’s the best piece of content you’ve ever created?
- Do you have any examples of something you did that did not succeed?
These are just a few examples of the questions you could be asked. They might be totally different, so you must make sure you’re well prepared. Not only must you practice your answers, but your body language too. You should seem friendly and approachable with your body language, so don’t fold your arms and make sure you smile. Remember that it’s OK to be nervous, and the interviewer will more than likely expect it. You shouldn’t tell them how nervous you are though. Just take some deep breaths, and take your time before answering a question. Think about it for a few seconds if you need to. Oh, and don’t be tempted to fill silences with gibberish – you can easily talk yourself out of a job this way.
Apart from interview questions and answers, you need to be prepared in other ways. Make sure you’re familiar with marketing terms like PPC and SEO. You might not understand them right away if you’ve never worked in this industry before, but you should try to grasp them as much as you can. If you do, you’ll already be ahead of most of the competition. Use these tips too:
- Dress smartly, even if told it will be a casual interview.
- Be confident in your answers, but most of all be honest.
- Follow up after the interview but make sure you aren’t annoying.
Bring a Portfolio
You can talk the talk, but you need to prove to the interviewer that you can walk the walk. Taking a portfolio with you will do just that. Even if you don’t think your portfolio is relevant, you can take it along anyway and it could help.
I hope this cheat sheet helps you to land the marketing job of your dreams. If you have any more tips, please leave a comment. Thanks for visiting!
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